Navitus Expands Digital Health Offerings with Hello Heart

At Navitus, we believe smarter pharmacy benefit management isn’t just about lowering drug costs. It’s about improving lives. Our approach goes beyond medication management to address the broader physical and financial well-being of the members we serve.  

As part of that commitment, we are pleased to announce a new partnership with Hello Heart to offer a leading digital heart health solution focused on improving cardiovascular health. Hello Heart empowers members to track key heart health metrics, receive personalized coaching and make behavioral changes that lead to meaningful, lasting results.

By adding Hello Heart to our suite of digital health solutions, we’re providing clients with an effective way to proactively manage cardiovascular risks and help members live longer, healthier lives.

Why Cardiovascular Health Can’t Wait 

Cardiovascular disease (CVD) remains the number one cause of death in the U.S.¹, accounting for nearly 700,000 deaths annually.² More than half of American adults live with high blood pressure, high cholesterol or other cardiovascular risk factors.³

From a financial perspective, CVD also ranks among the top three most expensive chronic conditions, costing organizations about $10,000 per person annually when risk factors go unmanaged.⁴

Fortunately, heart disease is largely preventable. With early identification, personalized support and consistent member engagement, outcomes can be significantly improved.

Hello Heart makes that progress achievable by equipping members with the knowledge and tools they need to understand their cardiovascular health, make informed decisions and build lasting, healthy habits.

About Hello Heart 

Hello Heart is a digital health program that combines a Bluetooth®-enabled blood pressure monitor, a personalized mobile experience and smart technology. Through the app, members can:

Track blood pressure, cholesterol, medication, activity and weight

Receive personalized coaching and real-time tips

Monitor trends and get alerts for irregular readings

Share reports with physicians and care teams for coordinated care

What sets Hello Heart apart is its focus on sustained results. Studies show that 84% of members with high baseline blood pressure saw a sustained 21-point drop in systolic blood pressure over three years.⁵ Members with obesity experienced an average weight loss of 12 pounds over seven months⁷, and 60% of users remained active in the program beyond the first year.⁴

Measurable Value for Clients and Members 

Besides improving member health, Hello Heart also delivers measurable financial benefit to clients: 

• 17% average reduction in medical costs per participant, per year⁴
• 2:1 return on investment when medical data is provided for evaluation⁶
• Lower-cost alternative to GLP-1 strategy, with annual program costs being less than a single month of GLP-1 medication
• Performance guarantees for added confidence for plan sponsors

To support ease of use and strong adoption rates, Hello Heart is fully integrated into the Navitus ecosystem. Clients benefit from streamlined contracting, integrated billing, file transfer support and quarterly reporting on member engagement and outcomes.

A Strategic Step Forward 

The addition of Hello Heart reflects our continued investment in clinical programs and digital tools that address chronic, high-cost conditions. Our cardiovascular solutions are designed to work together to help our clients proactively manage risk, lower medication costs and empower members to take charge of their health.

Learn More 

Take the next step in supporting better heart health for your members. If you’re already a Navitus client, please contact your account team, or reach out to us at [email protected] to see how this program fits within your overall pharmacy benefit strategy.  

References

1. National Center for Health Statistics. Multiple Cause of Death 2018-2022 on CDC WONDER Database. https://wonder.cdc.gov/med.html. Accessed May 3, 2024. 
2. Ahmad FB, Anderson RN. The leading causes of death in the US for 2020. JAMA. 2021;325(18):1829-1830. doi: 10.1001/jama.2021.5469 
3. Centers for Disease Control and Prevention. National Health and Nutrition Examination Survey. https://wwwn.cdc.gov/nchs/nhanes/. Accessed April 6, 2023. 
4. Validation Institute. 2024 Validation Report. https://validationinstitute.com/mp-files/hello_heart_savings_2024_final.pdf/. Published August 2024. Accessed September 16, 2024 
5. Cazit T, Gutman M, Beatty AL. Assessment of hypertension control among adults participating in a mobile technology blood pressure self-management program. JAMA Netw Open. 2021;4(10):e2127008. Published October 1, 2021. doi: 10.1001/jamanetworkopen.2021.27008 
6. Hello Heart. Performance guarantee for return on investment calculations. Requires sufficient enrolled users and applicable medical claims data. Data on file. Hello Heart; 2024. 
7. Paz E, Pargaonkar VS, Roach BJ, et al. Comprehensive cardiovascular risk factor control with a mobile health cardiovascular risk self-management program. J Am Heart Assoc. 2024;13(10):e033328, doi:10.1161/JAHA.123.033328